DRAFT, ALL UNCONFIRMED

C. Dana, "lotion that wears off" (Test group C: body skin still dry after lotion)

Age

late 20s to late 30s. [inferred/estimate] One source thread is from r/30PlusSkinCare. [sourced: research/customer-problems-v1.md #9] That hints at 30+, but it doesn't prove her age.

Daily routine

She puts on lotion after every shower and again later when her skin feels dry. She keeps switching lotions. [sourced: "buying a new lotion nearly every two weeks", research/customer-problems-v1.md #9] Exact timing is inferred. [inferred/estimate]

Where she shops

Drugstore or mass brands like Vaseline, Dove, cocoa butter and coconut oil. [sourced: research/customer-problems-v1.md #9 (products named)] The stores (Target, Amazon, drugstore) are not evidenced. [inferred/estimate]

What she scrolls

Reddit (r/30PlusSkinCare, r/eczema) and YouTube skincare reviews. [sourced: research/customer-problems-v1.md #9]

Core problem

Her skin feels dry or looks ashy again within hours of lotion. [sourced: research/customer-problems-v1.md #9; research/situation-map-v2.md core job "soft… non-ashy from the morning on"]

"they only really work for like 12 hours and then the dryness just comes back" [sourced: research/customer-problems-v1.md #9]

Triggers

The weather turns. [sourced: research/situation-map-v2.md ("especially when the weather turns")]
She sees ashy-looking skin in daylight or in an outfit. [inferred/estimate]

Objections

What works feels bad: "Vaseline really works the best, but it is so slimy, sticky." [sourced: research/customer-problems-v1.md #9]
Price: "~$30… It's not worth". [sourced: same, YouTube]
Cheap options already exist. [sourced: same, "partly served"]

Message that lands

"Still dry by lunch after lotion? A body routine that keeps skin feeling soft all day, without the sticky layer." Say nothing about eczema or skin protection. [inferred/estimate; claim limit sourced: research/customer-problems-v1.md #9]

Brand idea

A signature scent plus an unscented option, and a routine that sells a second product. [sourced: research/competitor-benchmark-cross-brand-learnings-2026-10-30.md §1-2] Whether she cares about scent is unknown. [inferred/estimate]